Oakmoss: What is your business name and where are you located?
Cherise: My business name is Mr. Farmer’s Daughter and it’s a blog. I’m located in Berks County, PA.
OM: What are three words you would use to describe you/your business?
C: Free-from blog
OM: How long has Mr. Farmer's Daughter been operating?
C: I had my 2 year blog-iversary on January 1st, 2017.
OM: Congrats! Is this something you've always wanted to do? How do your talents/passions play a part in Mr. Farmer's Daughter?
C: I’ve played around with blogging for the last 6 years but had trouble keeping up the motivation. There were a number of things that changed three years ago and gave me the creative energy to start blogging regularly. Being empowered to style the recipes on my blog as well as photograph them has helped me enormously with my persistence. I have always been a reluctant photographer but I finally decided to embrace it and allow myself some grace when I don’t think it’s exactly what it should be. Done is better than perfect – except with the recipes. They need to be perfect. ;)
OM: What is one of the biggest challenges you've had to face running your business and how did you overcome it?
C: I’ve been self-employed for over 21 years now and I wouldn’t have it any other way. I began as a graphic designer and ended up a blogger/food stylist. I actually felt more challenged being employed than being my own boss. I think I’m just wired independently.
OM: How do you stay motivated to keep creating and building a better business/experience for clients?
C: My motivation for new recipes comes every single day from cookbooks, childhood recipes, and local food fare. I love creating favorite recipes from my childhood as gluten-free options. I’ve been gluten-free for the last 5 years and I know what it is like to feel left out. My goal is to give newly diagnosed readers with free-from options for their allergy diets. Although I focus on gluten-free there are also dairy-free, nut-free and vegan (egg-free) options throughout the blog.
OM: That's awesome! We love when business owners have created something that includes everyone. What is one of your favorite pieces that Mr. Farmer's Daughter has to offer readers?
C: A couple new recipes every week! If you’re not sure what to make for dinner for your friend who can’t have gluten, come visit me at mrfarmersdaughter.com.
OM: What is one piece of advice you'd give entrepreneurs just starting out?
C: Have a plan. Play it out in your head and on paper before you begin and don’t let yourself off the hook when you don’t feel like it. That was my mistake 6 years ago. Had I kept it up then, I would be much further along in the business of blogging than I am right now.