Today we're chatting with Joslyn from Lavender Fox Florals. We are so excited to have her teach our Terrarium Garden Workshop on August 26th! It's going to be a great time. Unfortunately, we're completely sold out, but keep an eye out for our next workshop coming in December and our lineup of fall events announced soon!
Oakmoss: Describe yourself and your business.
Joslyn: I am a southern native with a passion for floral design that is wild, romantic, and nature inspired. I focus on weddings and adventurous elopements. My goal is to create unique pieces that speak to each bride and her special day.
OM: Have you always been interested in floral design? How did you get started?
J: I actually have a degree in Human Communications and was going to school to be a wedding planner. I trained with a wedding planner in Philadelphia who then taught me florals. I realized as soon as I made my first bouquet that this is what I wanted to do. I ignored that passion for a while thinking you couldn't make a living off of floral design. I then realized that a life without passion is nothing, and followed my floral dreams.
OM: What is your favorite thing about the job?
J: Watching the flowers change with the seasons, I am all about local blooms so it's super exciting to see each season thrive and pass on. It helps you to stay present and enjoy the small things in life.
OM: What are your favorite flowers?
J: Hardest question to answer, it is always changing depending on the season. I love cosmos, queen annes lace, dahlias, and lisianthus. But that list will most likely change again shortly.
OM: Describe your design style.
J: My style is very organic, I like to work with flowers that compliment each other, adding a pop of something fun or our of the ordinary in there to keep you on your toes.
OM: What advice would you give to a young creative or entrepreneur just starting out in the floral business?
J: Don't give up, days will be long, hard, and they will challenge you (it's not for those wanting to make millions of dollars or the faint of heart) Find the reason why you are doing it and remind yourself that. Also, take time to appreciate the small victories they go a long way.
OM: Are there any things that being a florist has taught you, other than just how to make gorgeous arrangements?
J: Life is short, appreciate the small things, the special moments with those you love, and to always take time to get out in to nature and refresh yourself. Also, to forever view life as a lesson, one that won't always go the way you want but it is always leading to something beautiful down the road.
*photos by Lauren Driscoll Photography