A few weeks ago I had the pleasure of interviewing Jacqueline Day, the founder of Alabaster Creative and it was awesome! I love all the cool stuff they're doing and wanted to have Jacqueline share it with you today.
Oakmoss Collective: What is ALABASTER?
Jacquelyn: Alabaster is a creative agency that offers everything an artist would need to produce and market the visual branding behind their sound. When it comes to photoshoots, cover art design, to release strategies, Alabaster will put together a team of innovative creatives that provide them with personalized content that will cater to an artist's or musician's specific needs.
OMC: How did it get started?
J: Alabaster started very organically for me. I was working and traveling with a few bands in college as a fun “side job” until I was going to graduate. After doing that for a while, along with a few other things, something in me switched. I dropped out of college two years in and decided to do my own thing and just “make it work”. A year later I had a few artists randomly reach out to me about creative direction for their upcoming releases, so I said why not. Came to realize how much I missed being in the music industry. I began seeing how my talent and eye for the industry had potential to be made into a career.
OMC: Where does inspiration come from for you and your team?
J: I think we’re all inspired in different ways. I think we each do a great job at digging into what sparks our passions the most.. and running with that! I think in the music industry we’re constantly inspired by other artists who are maybe a few steps ahead of us laying the ground work for something new.
OMC: Any exciting projects coming up that you can share about?
J: There are a few! Conventioner will be releasing in the near future, so we are currently working on a release strategy and visual brand for the upcoming single. We are also organizing a Philadelphia stop on Nico Franc’s east coast tour this summer!
OMC: What does community mean to you and how have you seen it help your business grow?
J: Our community and culture is EVERYTHING. It’s the most important part to me. If I can uphold good values as a business owner then I believe everything else will fall together between my team and our clients.
Alabaster is a family, we’re all good friends that happen to work extremely well together. I want what we do to be full of creativity and passion. Yes we’ll have some “not so fun parts”, but I want my team and clients to take each project and own it while forming long lasting, authentic relationships.
OMC: Any tips or advice you'd give a photographer or business owner just starting out?
J: Hang in there. Honestly, when you have a vision and dream bigger than yourself it's easy to get discouraged. Especially when you start comparing yourself to other people doing similar things. I've found myself doing that exact thing and getting upset at the fact that I'm not where they are with my business. But I have to remind myself I'm 22 and this whole dream takes time to build from the ground up! So don't loose the dream. I try to take mini-trips for myself once a month to get away and regain my vision and think of new ideas. And for me I do that best by traveling...even if it's only 30min away from home! So maybe find something that works for you to keep ahold of that vision and to keep running with momentum.